The SEO, SEM, PPC and Content Marketing Blog - Semrush

marketing calendar

The A-Z of a Marketing Calendar (includes 5 Templates)

Your marketing calendar is an integral part of keeping track of your marketing strategy and processes. To help you get started, we’ll explore how marketing calendars work, why you need one, and 5 templates you can use to build your own.

May 18, 2021Marketing 9 min read
negative keywords
Largest Contentful Paint
video SEO

SEO

8 min read

Video SEO: How To Get Your Videos To Rank

Video is an ever-growing gold mine for content, and will require a different kind of SEO strategy to rank vidoe search engines like Youtube. In this guide, we’ll share our best practices for optimizing your videos’ SEO
Erika VaragouliMay 20, 2021
seo writing tips
html a tag
Editors' Choice

27 Free (and Paid) Local Business Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business directories to keep them up-to-date. In this guide, we‘ll show you some top business directory sites and tell you how Semrush can help.
8 min read

How to Perform an SEO Audit in 18 Steps: Guide for 2021

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.
Dec 23, 2020
17 min read
video SEO

SEO

8 min read

Video SEO: How To Get Your Videos To Rank

Video is an ever-growing gold mine for content, and will require a different kind of SEO strategy to rank vidoe search engines like Youtube. In this guide, we’ll share our best practices for optimizing your videos’ SEO
Erika VaragouliMay 20, 2021
html a tag
website crawler
Analytics Dashboard
How To Define Your Brand’s Tone of Voice
importance of seo
marketing calendar
marketing funnel
branded content

Marketing

13 min read

Why You Need Branded Content (and How To Get It Right)

Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
Competitor Analysis
competitor insights

Marketing

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaFeb 24, 2021
api for business
seo writing tips
11 Steps to Successful Content Development: 2021 Guide
Why Legal Content Writing Is Important and How To Do It Right
article writing
content strategy
Optimizing Your Content Funnel in 2021: The Top 3 Challenges